CLIENT
Case Study
CLIENT:ā
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EduMETA THE i-SCHOOL, Guwahati Branch
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PLATFORMS:
Facebook, Instagram, WhatsApp, Twitter, Email.
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CREATIVES:
Graphic design, Videos, Campaigns.
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ADS:
Facebook and Instagram Ads.
Within 3 Months of Service,
WE ACHIEVED:
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- Active ownership and full control of the platforms (Suite and BM),
- Reached 113,719 targeted people (INSIGHTS),
- Page followers grew to 640 from just 12, i.e. 500%+ growth,
- Generated more than 200 qualified leads.
THE i-SCHOOL Guwahati's Social Media
SITUATION WHEN WE STARTED:
The social media handles of THE i-SCHOOL Guwahati branch were started off from the franchisor with limited access to the franchisee.
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ISSUES FOUND:
- Under optimization of the presence,
- Absence of ownership and full control of the platforms,
- Non-strategic approach,
- Buyer persona mismatch,
- Creative limitations,
- Advertisement limitations.
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RESULTED IN:
- Poor follower base,
- Almost no reach,
- Zero conversation/engagement,
- No conversion till the 2nd month.
FB PAGE (BEGINNING)
INSIGHTS - REACH
FB PAGE - 19TH JUNE
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WHAT WE APPLIED:
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Our best strategy, which can be yours too!
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