LinkedIn Ads have been around for a while now and despite being a little costlier than Facebook/Instagram Ads, it has proven to be a highly effective way to reach a super-targeted audience.
However, with the ever-changing Ad landscape of social media and paid digital, it's really important to stay up-to-date with the latest developments, trends, and best practices. That's the reason we've compiled this list of 6 quick and easy guidelines to help you get the most out of your LinkedIn Ads in 2023.
1. Run Your Linkedin Ads on Time Rules:
It can be tempting to pull the plug on your ad campaign early if you're not seeing the results you want. However, it's important to give your ad enough time to reach your target audience. Once you set up the 1st set of A/B copies, run it for the 72 golden hours to find out the winning copy, then run it for at least 14 days to allow enough time to gather data and make informed decisions about your targeting and bidding strategies.
2. Bid Within the Recommended Range:
When setting your bid for LinkedIn Ads, it's important to bid within the recommended range. This will help you reach your audience more frequently than your competitors. Alternatively, you can turn on Maximum Delivery and let LinkedIn do the work for you. This feature automatically adjusts your bids to help you reach the maximum number of people within your target audience. Use your past data in terms of what budget worked best with which targeting & creative combination. Remember, the budgeting restrictions like Facebook also apply to Linkedin Ads when you start off.
3. Use More than 4 Targeting Elements on Linkedin Ads:
The more targeting elements you use in your ad campaign, the better chance you have of reaching the people who are most likely to engage with your ads. Make sure you reach enough target audiences to get the break-even. LinkedIn offers a variety of targeting options, including job title, company size, industry, and more. We recommend using at least four targeting elements in your campaigns to ensure you're reaching the right audience.
4. Consider a Daily Budget of at Least $25:
To ensure your ads get delivered throughout the day, whenever your audience is online, we recommend setting a daily budget of at least $25. This will give you a better chance of reaching your audience and driving conversions. Of course, you can constantly adjust your budget based on the performance of your campaign.
5. Use the Insight Tag:
The Linkedin Insight Tag is a powerful tool that allows you to track conversions, retarget website visitors, and gain insights into your audience. By placing the Insight Tag on your website, you can easily track who is converting from your ads and use that information to optimize your campaigns. This will help you create more targeted and effective ad campaigns in the future.
6. Continous Testing:
Finally, one of the most important things to remember when running LinkedIn Ads is to always be testing. You'll better understand what resonates with your target audience by experimenting with different ad formats, messaging, and targeting strategies. Use the data you gather to refine your campaigns and improve your results over time.
In conclusion, LinkedIn Ad is a powerful way to reach a targeted audience on one of the world's largest professional social networks. By following these quick and easy guidelines, you can optimize your ad campaigns and get the most out of your advertising budget in 2023.
Remember to use the 72 hours golden rule and run your winning ad for at least 14 days, bid within the recommended range, use more than 4 targeting elements, set a daily budget of at least $25, use the Insight Tag, and always be testing. With these tips in mind, you'll rock your way to creating successful LinkedIn Ads campaigns that convert higher. All the best!!