Preparing a contemporary paid social report is not a seasonal job, rather it takes years if not decades to near-perfect what the client actually wants to see!
This post talks no BS, and goes straight into the points with a live example by the end of the post...
Use a Planning Model like SOSTAC or SMART,
Use an executive summary to brief the purpose and results,
Set up the objectives & KPIs,
Track and analyze all the data you have on your campaigns,
Place and elaborate the findings in a way that is easy to understand,
Use graphs & blocks wherever you feel required,
Include the next steps you intend to take.
Don't forget to keep the report open for feedback and development. Continuous development based on monitoring & feedback is the key to a great paid social report.
Keep growing, keep reporting!!
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Originally Posted at: https://www.linkedin.com/feed/update/urn:li:activity:6947657946596020224